Experience

• 2022 to now

  Northwind · Senior product managerBerlin

  Led payments and onboarding. Checkout conversion up 31 % in a year.

  • Rebuilt checkout with a team of seven, conversion 2.9 % to 3.8 %
  • Launched Northwind Pay in four countries
  • Hired and ran three product managers
• 2019 to 2022

  Relay · Product managerAmsterdam

  Shipped the mobile app from zero to 800K installs. Ran a team of nine.

  • Took the iOS and Android apps from a prototype to 800K installs
  • Set up the first experimentation program, 40 tests a quarter
  • Cut support tickets per order by 44 %
• 2017 to 2019

  Kindly · Associate product managerAmsterdam

  Owned search and discovery. Time to first order cut by half.

  • Rebuilt search ranking with the data team
  • Shipped saved lists and reorder
  • Wrote the discovery playbook still in use
• 2015 to 2017

  Studio Mast · Product designerRotterdam

  Designed for fintech and health clients, then moved into product.

  • Design lead on three client launches
  • Ran research with 120 users a year
  • Built the studio's design system
• 2014 to 2015

  Freelance · UX researcherRotterdam

  Interviews, usability tests and reports for early-stage teams.

  • Fourteen studies for nine startups
  • Taught a research course at the academy