Iris Vale
Iris Vale
Product manager
Experience
Nine years, five rooms, one habit.
Research first, then design, then product. Every role on this page shipped something people still use, and every number here is one I can explain on a call.
- 9 yrs
- in product
- 5
- roles
- 4
- launches led
Experience
Nine years, five rooms, one habit.
Research first, then design, then product. Every role on this page shipped something people still use, and every number here is one I can explain on a call.
- 9 yrs
- in product
- 5
- roles
- 4
- launches led
Experience
Nine years, five rooms, one habit.
Research first, then design, then product. Every role on this page shipped something people still use, and every number here is one I can explain on a call.
- 9 yrs
- in product
- 5
- roles
- 4
- launches led
Led payments and onboarding. Checkout conversion up 31 % in a year.
Highlights
- Rebuilt checkout with a team of seven, conversion 2.9 % to 3.8 %
- Launched Northwind Pay in four countries
- Hired and ran three product managers
PaymentsGrowthB2CRead about this roleProjects
Shipped the mobile app from zero to 800K installs. Ran a team of nine.
Highlights
- Took the iOS and Android apps from a prototype to 800K installs
- Set up the first experimentation program, 40 tests a quarter
- Cut support tickets per order by 44 %
MobileExperimentationMarketplaceRead about this roleOwned search and discovery. Time to first order cut by half.
Highlights
- Rebuilt search ranking with the data team
- Shipped saved lists and reorder
- Wrote the discovery playbook still in use
SearchDiscoveryB2CRead about this roleProjects
Designed for fintech and health clients, then moved into product.
Highlights
- Design lead on three client launches
- Ran research with 120 users a year
- Built the studio's design system
DesignResearchFintechRead about this roleInterviews, usability tests and reports for early-stage teams.
Highlights
- Fourteen studies for nine startups
- Taught a research course at the academy
ResearchStartupsRead about this roleProjects
Led payments and onboarding. Checkout conversion up 31 % in a year.
Highlights
- Rebuilt checkout with a team of seven, conversion 2.9 % to 3.8 %
- Launched Northwind Pay in four countries
- Hired and ran three product managers
PaymentsGrowthB2CRead about this roleProjects
Shipped the mobile app from zero to 800K installs. Ran a team of nine.
Highlights
- Took the iOS and Android apps from a prototype to 800K installs
- Set up the first experimentation program, 40 tests a quarter
- Cut support tickets per order by 44 %
MobileExperimentationMarketplaceRead about this roleOwned search and discovery. Time to first order cut by half.
Highlights
- Rebuilt search ranking with the data team
- Shipped saved lists and reorder
- Wrote the discovery playbook still in use
SearchDiscoveryB2CRead about this roleProjects
Designed for fintech and health clients, then moved into product.
Highlights
- Design lead on three client launches
- Ran research with 120 users a year
- Built the studio's design system
DesignResearchFintechRead about this roleInterviews, usability tests and reports for early-stage teams.
Highlights
- Fourteen studies for nine startups
- Taught a research course at the academy
ResearchStartupsRead about this roleProjects
Led payments and onboarding. Checkout conversion up 31 % in a year.
Highlights
- Rebuilt checkout with a team of seven, conversion 2.9 % to 3.8 %
- Launched Northwind Pay in four countries
- Hired and ran three product managers
PaymentsGrowthB2CRead about this roleProjects
Shipped the mobile app from zero to 800K installs. Ran a team of nine.
Highlights
- Took the iOS and Android apps from a prototype to 800K installs
- Set up the first experimentation program, 40 tests a quarter
- Cut support tickets per order by 44 %
MobileExperimentationMarketplaceRead about this roleOwned search and discovery. Time to first order cut by half.
Highlights
- Rebuilt search ranking with the data team
- Shipped saved lists and reorder
- Wrote the discovery playbook still in use
SearchDiscoveryB2CRead about this roleProjects
Designed for fintech and health clients, then moved into product.
Highlights
- Design lead on three client launches
- Ran research with 120 users a year
- Built the studio's design system
DesignResearchFintechRead about this roleInterviews, usability tests and reports for early-stage teams.
Highlights
- Fourteen studies for nine startups
- Taught a research course at the academy
ResearchStartupsRead about this roleProjects
Let's talk
Send the role. I will read it.
Send the role. I will read it.A short mail is enough: the team, the problem, the stage. I answer every one, and I say no quickly when it is a no.
Open to work from January 2027
Let's talk
Send the role. I will read it.
Send the role. I will read it.A short mail is enough: the team, the problem, the stage. I answer every one, and I say no quickly when it is a no.
Open to work from January 2027
Let's talk
Send the role. I will read it.
Send the role. I will read it.A short mail is enough: the team, the problem, the stage. I answer every one, and I say no quickly when it is a no.
Open to work from January 2027