Iris Vale
Iris Vale
Product manager
Writing
Notes from nine years of shipping.
Short essays on the things a product team argues about: the last step of a funnel, how many tests a quarter is enough, and what a roadmap is for.
- 3
- essays
- 5 min
- average read
- 2026
- latest
Writing
Notes from nine years of shipping.
Short essays on the things a product team argues about: the last step of a funnel, how many tests a quarter is enough, and what a roadmap is for.
- 3
- essays
- 5 min
- average read
- 2026
- latest
Writing
Notes from nine years of shipping.
Short essays on the things a product team argues about: the last step of a funnel, how many tests a quarter is enough, and what a roadmap is for.
- 3
- essays
- 5 min
- average read
- 2026
- latest
Writing
PaymentsAug 20, 2026 · 2 min readThe last step is the whole funnelWhat nine months of checkout research taught me about trust.
ExperimentationJun 2, 2026 · 2 min readForty tests a quarterHow a small team learned to ship experiments without a growth team.
StrategyMar 14, 2026 · 2 min readRoadmaps are promises, not plansWhy I stopped putting dates on anything past next quarter.
Writing
- PaymentsAug 20, 2026 · 2 min readThe last step is the whole funnelWhat nine months of checkout research taught me about trust.
- ExperimentationJun 2, 2026 · 2 min readForty tests a quarterHow a small team learned to ship experiments without a growth team.
- StrategyMar 14, 2026 · 2 min readRoadmaps are promises, not plansWhy I stopped putting dates on anything past next quarter.
Writing
- PaymentsAug 20, 2026 · 2 min readThe last step is the whole funnelWhat nine months of checkout research taught me about trust.
- ExperimentationJun 2, 2026 · 2 min readForty tests a quarterHow a small team learned to ship experiments without a growth team.
- StrategyMar 14, 2026 · 2 min readRoadmaps are promises, not plansWhy I stopped putting dates on anything past next quarter.
Let's talk
Send the role. I will read it.
Send the role. I will read it.A short mail is enough: the team, the problem, the stage. I answer every one, and I say no quickly when it is a no.
Open to work from January 2027
Let's talk
Send the role. I will read it.
Send the role. I will read it.A short mail is enough: the team, the problem, the stage. I answer every one, and I say no quickly when it is a no.
Open to work from January 2027
Let's talk
Send the role. I will read it.
Send the role. I will read it.A short mail is enough: the team, the problem, the stage. I answer every one, and I say no quickly when it is a no.
Open to work from January 2027